£0m
Revenue
0%
Increase in Sales
0%
Faster Sales Cycle
0%
Increase in Assertiveness
Programme Rating
The Client
Oxford Royale is a leading international education provider offering award-winning summer programmes for students aged 13–18. Operating across prestigious campuses including the Universities of Oxford, Cambridge, and Yale, Oxford Royale delivers academically rigorous courses in subjects such as medicine, law, engineering, and business. Their programmes combine immersive lessons, hands-on workshops, and real-world case studies, all taught by expert faculty members.
The Problem
Selling on Product Rather than Value
The summer programme was sold as a product, not a transformative experience.
The team needed to develop better questioning skills to uncover aspirations and effectively communicate value.
Price-Focused Mindset
Sales mindset conversations focused on price, using terms like "expensive" reducing perceived value.
Closing with Discounts
Bookings were often closed through discounts.
The team lacked techniques like urgency, scarcity, and exclusivity to close confidently at full value.
The Solution
Mastering the Admissions Process Programme
Set Up for Success: 2h kick-off webinar on strategy, mindset & daily sales habits
6Cs Sales Process: Full-day, in-person workshop on value-led selling and influence techniques
Call Coaching & Reports: Group sessions with feedback to apply learning and track ROI
Tools: Workbooks, performer journals, action plans and pre/post coaching surveys.
Celebration of Success: 1h webinar to share wins, reinforce habits, and maintain momentum.
The Results
38% Faster Sales Cycle
Average sale cycle fell from 16 to 10 days
100% Post-Training Mindset 9+
100% of team members reported their post-training sales mindset as 9 or 10/10.
86% Post-Training Sales Process: 9+
86% of the team reported their post-training ability to move a prospect to close as 9 or 10/10
58% Improvement in Assertiveness
The team moved from an average assertiveness score of 6 to 9.5
Oxford Royale: Success Story
"Valuable, lifelong lessons and reflections..."
Hear how the Mastering The Admissions Process Programme helped Oxford Royale transform their team’s confidence, communication, and close rates across a global admissions team.
Download Full Case Study
Testimonials
Want to unlock your team's full potential?
Schedule a 30-minute call with Jen Wagstaff, our lead trainer. Ask questions, get clarity and see if Mastering the Admissions Process is the game-changer you need.
BOOK A CALL WITH JEN
"The training has been a good investment in our people and will help us moving forward"
Clark McPhee, Chief Operating Officer, Oxford Royale
“Your classes opened up a whole new world for me, filled with valuable, lifelong lessons and reflections. It wasn’t just the course content, but also the way you organised everything, encouraged us, and genuinely cared about our learning, all of it brought me so much insight and inspiration”
Clara Jhang, Admissions Executive, Oxford Royale
"36% increase in sales. Sales cycle decreased from 16 to 10 days"
Chris Perez, Admissions Sales Manager, Oxford Royale
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