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Admissions and Retention Training

Confident teams, Happy Parents, More Enrolments 

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The 6Cs for Mastering Admissions

The 6Cs for Mastering Admissions is your team’s roadmap to higher enrolments, confident conversations, and a consistent, parent-focused admissions journey.

Designed for parent-facing Admissions teams in Independent Schools and Summer Academies, this energising programme builds the tools and confidence your team needs to turn interest into enrolment.

We work with 105+ global independent schools who:

  • Want to improve conversion from enquiry to enrolment

  • Struggle with consistency in tone, confidence or follow-up

  • Find that great parent experiences are not always repeatable

  • Know their team has heart but lacks structure or sales confidence

  • Feel frustrated by drop-off after tours, calls or open days

You know your team is capable of more. You believe in them.
We’re here to help you unlock their potential.

How we work together

We take care of everything; here's what it looks like:

  • Seamless Setup: We handle everything from planning to delivery.

  • Clear ROI: Our tracker shows measurable impact and results.

  • Engaging Launch: Welcome pack and course intro to build excitement.

  • Admissions Playbook: Practical tools and templates for every participant.

  • Flexible Delivery: Face-to-face, virtual, or blended formats available.

  • Ongoing Access: 12 months of recap videos and learning tools.

  • Admissions Manager Coaching: Coach-the-coach support

  • Celebrate Success: ROI report and leadership insights

Key details

Key details about our programme

  • Who it’s for: Admissions, Enrolment and Marketing teams in Independent or Summer Schools

  • Method: Live training (virtual or face-to-face) + personalised 1:1 coaching

  • Resources: Workbooks, recap videos, templates, scripts, online access

  • Trainer: Jen Wagstaff, Director & Admissions Trainer at CreativeMind

Our Learning Goals

By the end of the programme, your team will be able to:

  • Confidently communicate your school’s value in every conversation

  • Build trust and connection with prospective parents from the first touchpoint

  • Ask better questions and uncover what really matters to families

  • Handle objections and uncertainty with ease and confidence

  • Follow up with impact and convert interest into enrolment

  • Work as a consistent, confident, parent-facing team

Make an Enquiry

Schedule a 30-minute discovery call with Jen Wagstaff, our lead trainer, to ask questions and understand if our MasterClass is right for your team.

BOOK A CALL WITH JEN

A Proven, Practical Framework Your Team Can Use Immediately

The 6Cs For Mastering Admissions gives your team a clear, structured process they can use throughout the entire admissions journey from first enquiry to final enrolment.

 

Using a proven, six-part framework, your team will gain the confidence and tools to deliver consistent, high-impact conversations across every touchpoint: phone calls, virtual meetings, school tours and follow-ups.

The programme is built around six powerful modules, blending:

  • Practical techniques for real admissions scenarios

  • Behavioural psychology to influence different parent personas with confidence

  • Mindset coaching to overcome nerves, objections and hesitation, and let authentic strengths shine

It’s high-energy, interactive, and packed with strategies your team can apply immediately, turning more enquiries into enrolments, every day.

The Impact

Key outcomes we aim to achieve:

  • Boost conversion from enquiry to enrolment
  • Build consistency across every parent interaction
  • Equip your team with an Admissions Playbook and real, ready-to-use sales techniques
  • Equip Admissions Managers with ongoing coaching tools
  • Create standout parent experiences that build trust and advocacy
     

What Clients Say

See below for some of our success stories from Mastering the Admissions Process. 

ISP: Success Story

"Excellent individual and team results..."

Hear how the Mastering The Admissions Process Programme helped ISP transform their team’s confidence, communication, and close rates across a global admissions team.

Download Full Case Study

ISP: Success Story

"It has been an eye-opening and invaluable experience..."

Hear how the 6Cs for Family Engagement Programme helped ISP build confident, consistent communication and a unified culture of care across school teams.

 
 
Download Full Case Study

Oxford Royale: Success Story

"Valuable, lifelong lessons and reflections..."

Hear how the Mastering The Admissions Process Programme helped Oxford Royale transform their team’s confidence, communication, and close rates across a global admissions team.

Download Full Case Study

Testimonials

“Significant improvements in Questioning and Objection Handling”

"The biggest impact is the team’s confidence on the phone; they’re projecting the right attitude for our high-end product. They’ve significantly improved in areas like objection handling, open-ended questioning, and allowing customers to speak; all crucial in our line of work"

Saurabh Suri, CEO, Hallbridge Education Group

 

"Great results across 230 participants Globally"

“Jen is an immensely capable and professional trainer. Her courses are grounded in strong frameworks and theories, and she brings a strong practical edge, informed by her own high-performing sales experience… we are seeing excellent individual and team results as a result of our engagement.”

Andy Nicol, Group COO, ISP

 

 “36% increase in sales. Sales cycle decreased from 16 to 10 days”

“As a premium brand, the training has been a good investment in our people and will help us move forward”

Chris Perez, Admissions Manager, Oxford Royale Academy

 

 

"The simple and replicable structure creates confidence"

“As part of the course, learning the proper way in which to structure a presentation was immensely helpful, the simple and replicable way in which you can devise the Call to Action, 3 topics, title and hook has been helpful and made me feel more confident in the success of my presentations."

Charis Darninsuang, Associate Director, QS

 

“Fresh habits, perspective and insights”

"If you've done Admissions for so long, you get stuck on habits without even realising them. The programme helped bring those habits into perspective and offered fresh insight to being the best Admissions Exec you can be."

Kayode M. Mohammed, Regional Manager, Africa, Oxford Royale Summer Academy

“Fresh, dynamic ideas that will change how your team think, feel and act”

“Jen has worked with the Marketing and Admissions teams creating powerful courses since 2020. She creates a great learning environment full of fresh ideas that will change how your team think, feel and act. She knows how to influence and empower people to perform at their best game and everything is tailored to your company’s product and culture.”

Alicja Zyman-Pistilli, Senior Marketing Consultant, ISP
 

Trusted Training Provider of International Schools Partnership.

105+ Schools. 20 Countries trained. One Unified Admissions Process.

BOOK A CALL TODAY

Book a call with Jen Wagstaff

Schedule a 30-minute discovery call with Jen, our lead Admissions Trainer, to ask questions and see how we can tailor this programme to be the right fit for your team. If you can't find a time that works, email [email protected] to request a meeting.

We look forward to hearing from you.

A message from your trainer, Jen Wagstaff

Hi, I’m Jen, a Sales/Admissions, Mindset and Insights Discovery Practitioner, lover of human psychology and a believer in the power of great communication. Over the past 15 years, I’ve worked with global brands and education groups, helping sales and admissions teams grow their confidence and impact. I’ve trained over 3500 people across 40+ countries, and I’d love to help your team shine.

Let’s transform your admissions experience, together.

Discover the Admissions Playbook Driving Enrolment Success

 

What you get:

✔ Overview of the 6Cs for Mastering Admissions framework
✔ Exclusive insights into parent-focused enrolment conversations
âś” Proven techniques for school tours, follow-up, and enrolment
✔ Practical admissions tools and coaching checklists

 

Download our free Admissions Success brochure….

Discover how the 6Cs for Mastering the Admissions Process gives your team the structure, tools, and confidence to boost enrolments, improve family experience, and deliver consistently high-impact conversations at every admissions stage.

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