What separates great salespeople from the rest?
A Transformational Sales Training Programme.
Improve Confidence, Influence and Impact
Book now
You know your team could sell more. But what needs to change?
You’re responsible for sales results, but everyone in your team sells differently. You can see the numbers, yet it’s harder to pinpoint why opportunities stall, where each person needs support and how to coach them to improve.
Some build brilliant relationships but shy away from objections, closing or discount too quickly. Others pitch confidently but rush past questions and miss client needs. Self-doubt and fear of being “pushy” hold some back; overconfidence stops others listening or taking feedback on board.
Your clients want to feel understood, see the value and feel confident about buying. Your team needs the skills, mindset and judgement to guide those conversations well.
The Inspirational Selling Programme brings process, mindset and authentic communication together. We listen to real sales calls, understand what’s happening in your team and tailor development to your people, your clients and your commercial goals.
Your people gain practical tools, stronger confidence and a repeatable sales process. You gain a clear framework to coach individual improvement and build more consistent performance across the team.
Book a call today
Schedule a 30-minute discovery call to ask questions and understand whether our Inspirational Selling Programme is right for you.
Schedule a Discovery CallThe Inspirational Selling Journey
Experience the power of having a structured sales process your team can rely upon for results.
Programme Outcomes
Equip your team with a clear sales process, stronger confidence and practical habits they can use in every client conversation.
Your team will be able to
-
Lead sales conversations with more structure and consistency using the 6Cs framework.
-
Overcome mindset barriers that weaken confidence and hold performance back.
-
Ask better questions to uncover what matters most to each client.
-
Communicate value more clearly and reduce reliance on discounting.
-
Handle objections with confidence and ask for the business more effectively.
-
Agree clear next steps so opportunities keep moving forward.
What this gives you as a sales leader
-
Clearer visibility into individual strengths and development gaps.
-
A practical coaching framework for sharper feedback and more focused support.
-
Shared habits and accountability that improve consistency across the team.
-
A more confident sales team equipped to build trust and win business.
How the programme works
A clear, practical process that connects training, coaching and measurable progress.
Step 1
Training Needs Analysis
We review your team’s current strengths, gaps and real sales conversations so the programme is shaped around what your people actually need.
Step 2
Tailored team training
Your team learns the 6Cs framework using practical examples from your sales environment, not generic scripts or role play alone.
Step 3
Individual coaching and reports
Each salesperson receives focused feedback, development actions and a coaching report that shows what is improving and where to focus next.
Step 4
Progress review and next steps
Leaders get clearer visibility of team progress, shared sales habits and the next coaching priorities to keep performance moving.
What is the 6Cs Sales Process?
The 6Cs is CreativeMind’s sales process that your team can use to master any client conversation, from a prospecting call to a sales meeting to a negotiation.
It stands for Check, Connect, Consult, Communicate, Convince and Commit.
It helps your team to prepare well, build trust, uncover client needs, communicate value, handle objections and agree next steps. As a manager, you gain a shared framework to spot strengths, identify gaps and coach better sales conversations.
A typical training approach
✗ Theory and unrealistic role play
Teams learn theory and practise sales techniques in role play using examples that may differ from real life.
✗ Feedback in the moment
Feedback supports learning during the session, but individual progress can be difficult to track consistently afterwards.
✗ Focus on the technique
People learn what to say and do, while underlying fears and limiting beliefs can remain unaddressed.
✗ Training as an event
Learning centres on the training day, with managers responsible for embedding new habits alongside their existing responsibilities.
The CreativeMind training approach
✓ Real calls, real context
We conduct a Training Needs Analysis, review real calls, and use real live examples of best practice in the training room.
✓ Progress you can see
Individual coaching reports track development against the 6Cs, highlighting improvements and where each person needs support.
✓ Shift the limiting beliefs
We tackle fear, scarcity thinking and limiting beliefs so people sell with greater confidence, conviction and authenticity.
✓ Development as a partnership
We train, coach and review calls over three months, with longer-term support available to keep building momentum.
Personalised Call Coaching Reports
See what’s working. Know what to coach next.
Our reports turn your team’s real sales calls into practical feedback.
- 6Cs scores: A clear view of performance, from research to close
-
Strengths and gaps: Specific examples showing what worked and where opportunities were missed.
-
Coaching priorities: Focused feedback on the behaviours that need attention.
-
Practical actions: Questions and phrases your team can try on their next call.
Ready to help your sales team have better client conversations?
Book a call to explore the right training approach for your team.
Book a Call with the CreativeMind TeamHow does the Inspirational Selling Programme run?
Inspirational Selling is not a one-off training day. It is a tailored development journey that builds confidence, consistency and lasting sales habits.
Through a series of live webinars, face-to-face training days or a blend of both we train your team in six practical modules that guide confident, client-focused sales conversations.
Here's what we cover:
Check
Get ready to sell well.
Check your mindset, habits and objectives. Research your client and prepare to show up focused, confident and ready for a purposeful conversation.
Connect
Build trust from the start.
Open meetings with warmth and credibility. Establish rapport and guide the conversation towards what your client needs and values.
Consult
Uncover what really matters.
Ask purposeful questions and listen closely. Recognise buying signals, pick up on body language and uncover priorities, opportunities and reasons to act now.
Communicate
Make your value relevant.
Turn what you’ve learnt into a tailored recommendation. Select the benefits that matter most and show how your offer addresses your client’s specific needs.
Convince
Help your client say yes.
Explore objections, address concerns and strengthen your influence. Use clear, powerful language and practical influence techniques to build confidence in buying.
Commit
Turn conversations into action.
Ask for the business and agree clear next steps. Establish who will do what, by when, and keep opportunities moving forward.
ion.
What else is included?
Every Inspirational Selling Programme includes:
Pre- and Post-Programme Surveys: Align goals, capture feedback and measure progress.
Workbook: A beautifully designed, practical guide to use during training and beyond.
Action Plans: Clear commitments to put learning into practice between sessions.
Top Performer Journals: Help every team member stay focused, reflect and build successful sales habits.
Manager Coaching Checklist: A practical guide to spot strengths, focus feedback and coach your team using the 6Cs, keeping progress going between sessions and beyond the programme.
Celebration of Success: A final session for each person to share their progress and achievements with your senior leadership team.
Success Story: Bring together results, feedback and ROI to show the difference the programme has made.
Your Trainers
Meet Jen Wagstaff
Jen is the founder of CreativeMind and brings 16 years of experience training teams in sales, public speaking, customer experience and mindset for global companies.
Her background includes working as an EMEA sales trainer for FedEx, training teams at NHS and Amazon, and earning certificates in cognitive behavioural coaching. She helps people build confidence, improve influence and have stronger client conversations.
Jen has coached over 4,000 people and teams around the world. She lives in Bristol with her two young children.
Meet Claire Burnie
Having held several senior operational positions Claire has the ability to influence and inspire at range of levels within an organisation. Her last operational role was Head of Sales through Service for a UK-based Telecommunications Provider.
Here she was directly responsible for driving a Sales through Service and coaching culture across an operational team of 5000 employees, based across 3 continents that serve a 5 million customer base.
Ready to help your sales team have better client conversations?
Book a call to explore the right training approach for your team.
Book a Call with the CreativeMind TeamSample Training Content
Get a feel for the programme and CreativeMind's delivery style with a short sample from the mindset module.
Client Success Stories
See below for some of our success stories from our Inspirational Selling Programme
"We are seeing excellent individual and team results as a result of our engagement."
"CreativeMinds team and individual training courses are grounded in strong frameworks and theories, but importantly, they bring a strong practical edge, informed by high-performing sales experience…"
Andy Nicol, Divisional CEO, International Schools Partnership
"During the programme, the average sales order value went from £1000s to £10,000s."
Finally, we have a proven, repeatable sales process for hitting targets."
Emily Jones, Sales Director, Hullo Creative.
"The lessons I've learnt during this course are not only applicable to my professional life, but my personal life too."
"CreativeMind's approach to training and coaching evolves with your needs.
The team are hyper-aware of individual requirements and adapt their delivery accordingly, the true mark of expert development."
Lucy Eggleston, Sustainability Lead, Eunomia
"The creative and positive approach will shift your company and your employees' mindset."
"ISP worked with CreativeMind on creating some very powerful Sales Training courses and content over several years.
Their approach is super professional, and they can move people into action with the powerful courses and sales tactics that they teach and promote.
They created a great learning environment full of fresh, dynamic ideas that change how people think, feel and act.
They know how to influence and empower people to perform their best game, and everything is tailored to your company's product and culture."
Alicja Pistilli, Senior Marketing Consultant, International Schools Partnership
"CreativeMind gave me not just tools and techniques to get more clients but also allowed me to shift my mindset around sales."
"I approached CreativeMind because I had experienced the team in action and I wanted to grow my business with more clients. At the time I wasn’t sure how to close sales effectively and since I didn’t want to impose my services onto others, I would not follow up with a call or email after sending proposals. As an effect, I was missing out on many opportunities.
I would recommend this programme to anyone looking get more clients in a way that feels confident, natural and easy.
Thanks, it was a game-changing experience!"
Lidia Drewiecka, Sales Director, Visuable
"Our processes are now defined and we feel much more confident in our ability to sell our services and talk about what we do."
"We reached out to CreativeMind because at the time we did not have an established sales process and our value proposition was undefined and vague. Many of our team did not feel confident prospecting, selling and asking the right questions to find new opportunities.
The impact has been great. We are now completely clear about our targets and what is expected of us. We are working really well as a team and are now in the habit of driving and monitoring our new business pipeline.
Overall, during the time we worked with CreativeMind we achieved 200% of our new business target."
Roy Bidder, Operations Director, SustainIt
"My team in South Africa have benefited from an extensive Sales Course."
"Absolutely professional, highly motivational, and the feedback from the team was very positive.
The commitment to each and every individual on the course and inclusive approach generated excellent results.
I will happily recommend."
Simon Davies, Sales Director, Supaswift
"I've tripled the number of quality proposals I create in a week."
“The CreativeMind programme breaks down the process of sales into an easy to understand and apply format that puts the customer front and centre.
I would recommend this course to anyone in a sales role"
Emma Tilbrook, Principal Consultant, Eunomia
International Schools Partnership, a $250m businesses reported a group increase in sales of 18%
From £0 to £329,000 in 9 Weeks:
How we transformed a 4 person consultancy team into high-performance sellers
See how we helped Eunomia Research & Consulting build a structured sales process, unlock a 100% surge in confidence, and generate massive return on investment using the Inspirational Selling Programme.
"The team really engaged with the content and have become so excited about sales. They have also sold multiple other staff on the notion of sales."
— Gavin Bailey, Eunomia Research & Consulting
FAQ
Questions about the Inspirational Selling Programme
What is included in the Inspirational Selling Programme?
Who is the programme for?
I want this for my team! Is the training online or face-to-face?
What practical outcomes can we expect?
What happens before the programme starts?
Planning and Delivery
Is the programme tailored to our team?
General Questions
Is the programme right for experienced sales teams?
Got more questions? Want this for your team? Book a Call with CreativeMind today.
Schedule a 30 minute discovery call to ask questions and understand if our programme is right for you. If you can't find a time that works, email [email protected] to request a meeting.
We look forward to hearing from you.
Trusted by teams all over the world
