Insights Discovery® Sales Effectiveness
Insights will unlock your sales team’s potential
We'll turn that potential into real, measurable results.
Enquire NowBuild confident sales conversations that convert
Sales success isn't just about what you sell, it's about how you sell it.
Our Insights Discovery® Sales Effectiveness programme helps your sales team have better conversations, build stronger relationships and convert more opportunities. Using the Insights Discovery® model, we help your team understand themselves, understand their customers and sell in a way that feels natural and human.
What is Insights Discovery® Sales Effectiveness?
Insights Discovery® Sales Effectiveness is a practical, person-centred sales training programme built on the world-renowned Insights Discovery® Personal Profile. Your team will learn how to use their own behavioural preferences to adapt their approach at every stage of the sales process: building trust, influencing decisions and ultimately improving results.
We work with Sales Directors who:
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Are looking for a common language to coach their team
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Are looking to make sales feel more natural, less forced and more effective
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Want to improve how their team builds rapport and close sales
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Want insights into their team stregths and areas for development
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Want to create consistency across the sales process
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Want their team to perform better as a collective unit
Whether you're selling products, services or solutions, this programme helps sales teams at every level adapt and thrive
What your team will learn?
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How personal style impacts every sales interaction
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How to identify and adapt to different customer buying styles
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A simple, six-stage model to structure every sales conversation
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How to build deeper trust and stronger long-term customer relationships
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How to increase sales confidence and handle objections more effectively
What's included in the programme?
- Pre-work: Each participant completes an online questionnaire, generating a personalised Insights profile
- Insights Discovery Profiles: Every team member receives a personalised, in-depth profile, complete with a sales chapter
- Introduction to Insights Discovery® for Sales Effectiveness (Virtual): A 90-minute session where team members learn about their profiles and how to use them to better understand themselves and their customers
- Team Dynamics Workshops (In-Person): We run an interactive workshop where your team explores their profiles, learns the Six-Stage Sales Model and practises adapting to different customer styles. Tailored to your goals.
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Action Plans and Coaching: Participants build real-world action plans to apply what they've learned back on the job: improving conversations, pipelines, and performance. We then review their calls and coach them to improve
Resources:
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Pre- and Post-Coaching Survey: To track and measure ROI
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Team Maps: Visual tools to see how your team thinks, communicates and leads
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Insights Blocks: To embed learning and enable team members to adapt to their colour profile
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Success Stories: ROI, feedback and outcomes
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Optional Add-Ons: 1:1 coaching, team refreshers, and deeper-dive modules available
The 6 Areas of Insight
Receive a report showing how your sales team is strong and their gaps in each of the core areas of selling:
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Before the Sale: Preparing for success
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Identifying Needs: Uncovering what matters most
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Presenting Solutions: Tailoring your approach
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Resolving Concerns: Managing objections with confidence
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Gaining Commitment: Closing the sale naturally
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Following Up: Building long-term trust
The impact for your team
After completing the programme, your team will:
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Feel more confident in every sales conversation
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Build stronger, more trusted customer relationships
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Convert more opportunities into sales
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Shorten sales cycles and increase win rates
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Create a consistent, repeatable sales approach across the team
Discover the Tool Transforming Sales Performance
What you get:
✔ Overview of the Insights Discovery® Sales Effectiveness approach
✔ Exclusive sales chapter
✔ Exclusive profiling chapter
✔ Breakdown of the colour wheel
DOWNLOAD OUR FREE INSIGHTS BROCHURE
Discover how Insights Discovery® blends psychology with performance habits to boost sales confidence and effectiveness
What Clients Say
See below for some of our success stories from Insights Discovery® Team Effectiveness.
Upper Canada: Success Story
"You'll wish you had done it years ago..."
Hear how Insights Discovery® enhanced team communication and cohesion within the Senior Leadership team at Upper Canada.
Download Full Case Study
Testimonials
"Beneficial and insightful for the entire business, collaboration and relationships have massively improved post the training, highly recommend any business investing in"
Ben Andrews, Managing Director, Upper Canada
"Very insightful, engaging and really brought the team together"
Sarah Skyte, Sales Director, Upper Canada
"You'll wish you'd done it years ago to analyse your historical approach, see how you have developed and plan your next area of improvement"
Craig Mckenna, Head of Operations, Upper Canada
Why choose CreativeMind?
At CreativeMind Sales Training, we believe sales success starts with people. We help businesses unlock the full potential of their sales teams by blending world-class tools like Insights Discovery® with practical, results-driven training. Our programmes are designed to build confidence, strengthen relationships, and drive sustainable performance, all delivered with energy, expertise and a personal touch.
With over a decade of experience, we work with ambitious organisations who want their teams not just to sell but to connect, influence and thrive.
Meet your trainer, Jen Wagstaff
Hi, I’m Jen, a Sales, Mindset and Insights Discovery Trainer.
Over the past 15 years, I’ve helped thousands of professionals across industries uncover their strengths, improve their communication, and deliver their best work with confidence.
I believe every team has untapped brilliance, and with the right insight and tools, you can unlock it.
Let’s elevate your team experience and performance, together.
Contact Us
Next Steps
If you're ready to help your sales team build better conversations that convert, let's talk.
Contact us today to find out more about running Insights Discovery® Sales Effectiveness for your team.
