Bespoke Sales Process Design

If you are a Sales Director looking for a sales process perfectly tailored to your company, customers and culture, you're in the right place. We will work as your training partner, helping your team master sales strategy, mindset and habits, increasing their confidence and conversion rates from opportunity to close.



CreativeMind: Your Sales Trainer Partner

Jen Wagstaff, our lead trainer at CreativeMind

We specialise in serving as your long-term training provider, immersing ourselves within your organisation to create tailored sales processes and sales training programmes that are perfectly aligned to your company, customers and culture. 

We create bespoke programmes for companies who:

  • Sell high-value¬†solutions at a high price point.
  • Have newly formed or growing sales teams that have no official sales process in place and all sell in different ways.
  • Have tried 'off the shelf' sales training in the past and it wasn't a good fit.
  • Need¬†a structured sales process to¬†increase the confidence,¬†invoice value¬†and¬†conversion rate of their sales team.
  • As well as a process, need a mindset shift around sales.
  • Believe in the importance of long-term development for long-term results.
  • Align with our company values of success, authenticity, creativity, freedom and fun.
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How we work together

For bespoke programmes, we work with you long-term to fully integrate into your culture and develop your team. From initial needs analysis, to creating tailored sales processes and delivering sales training, we handle it all and focus on the ROI, allowing you to focus on your core strengths. Here's what it looks like:

Training Needs Analysis: Through surveys, call monitoring, and interviews, we assess your current sales processes and identify areas for improvement, setting clear learning goals and metrics.

ROI Tracker: We measure the impact of our training through an ROI tracker, comparing performance before and after the programme to ensure tangible results.

Tailored Training Plan: We craft a customised sales process aligned with your company's culture and customer base, incorporating modules to address key areas of development.

Delivery Strategy: Our flexible approach allows for various delivery methods, from face-to-face sessions to online courses, tailored to your preferences and integrated seamlessly into your existing systems.

Material Design: We create beautifully designed and informative materials, including workbooks, videos, and wall charts, all branded to reflect your company's identity.

Launch and Rollout: We kick off the programme with enthusiasm, delivering training on the new sales processes and changing mindsets around sales. We provide supporting resources to ensure knowledge retention and application.

Ongoing Training and Coaching: Our monthly training sessions delve deeper into core areas while addressing any challenges that arise. Through coaching sessions, team members receive personalised guidance on real-world issues they encounter.

Continuous Improvement: We track return on investment and constantly refine our materials, adapting to feedback, results and your company's needs. This collaborative approach ensures we fully understand your needs and provides expert consultation on ongoing improvements.

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Word on the street...

"Excellent results across 230 participants globally."

Andy Nicol, Div. CEO Asia, International Schools Patnership


"Strong, motivational, professional training"

Carlo Novi, Global Sales Director, FedEx

"We achieved 200% of our new business target"

Roy Bidder, Managing Director, SustainIt

Example Modules 

Below are some of the modules commonly integrated into our tailored programmes for clients.

Setting up for Success

A Focused Sales Strategy: Break down sales goals, identify ideal prospects, expand networks, increase referrals and create a prospecting strategy to achieve your sales goals.

Mindset and Influence: Learn the 6 mindset principles of a high-performing salesperson. Build motivation, resilience and the power of influence, increase confidence, belief and the assertiveness to ask for what you want.

Powerful Communication: Master the language of persuasion, influence and assertiveness. Learn powerful words and phrases that improve your credibility, enhance your status and influence positive outcomes.

Great Sales Habits: Increase productivity and improve time management, learn the daily habits of high performance, prioritise money-making tasks, increase prospecting activity and improve call-to-close ratios. 

Creative Prospecting: Learn how to generate and nurture leads using new and creative techniques that make prospecting enjoyable!

The Sales Process: The 6Cs

Check: The game plan. Check customer details, objectives, buying motives and the call to action.

Connect: From the heart. Open your meetings like a pro using authentic energy and our opening templates.


Active Listening. Learn to notice tell-tale signs from buyers that signify gateways to opportunities, listen through the lines, read body language and emotional cues, and understand why the best salespeople (and leaders) are often the best listeners.

Consultative Questioning. Identify customer needs, probe for bigger, long-term opportunities, understand the impact and reason for change, and co-create solutions with the customer.

Communicate: Strong Value Statements. Understand how to link needs to value, add value vs. drop price, build powerful value statements and sell with examples. 

Convince: Objection Handling. Change mindset around objections, foster the energy and courage to keep going and discover a 4-step technique to effortlessly handle objections

Commit: Always get the next steps booked in the diary and close with assertiveness.

Advanced Sales

Behavioural Styles: Discover which behavioural style you are, and look at how you can adapt your message and technique to connect with prospects and customers of a different style.

The Perfect Proposal: Create a perfectly tailored proposal demonstrating the value you will add to the prospect. Use psychology, persuasion and influence techniques to lead the customer to a buying decision.

Storytelling Value: Stories are the most subtle and influential way of selling. Learn how to share your unique value through powerful stories.

Negotiation: An invaluable module around how to negotiate win-win outcomes without dropping prices. If the price changes, the package changes!

Territory Management: Learn how to maximise your time, territory and results with our territory boost workshop

Presentation & Pitching Skills

Improve Confidence: Map out your confidence and triggers, dissolve limiting beliefs, make changes to get rid of nerves, boost confidence, increase presence and status, and confidently deal with difficult questions.

Improve Energy and Voice: Understand your unique, authentic presenting power, master your voice, tone and pausing, and add energy and lightness to your presentation.

Improve Influence: Tailor your presentation specifically to the audience's needs and inspire them to take action.

Improve Impact: Create a clear, simple structure to the presentation and memorable messages.

Improve Creativity: Capture interest through storytelling and theatre, add creativity, beautiful slides and audience engagement.

After-sales service

Exceptional Customer Service: Define great customer service, use active listening to understand customer queries, adopt a strong customer service mindset, use voice, tone and powerful phrases to influence positive outcomes.

Writing Great Emails: Read through the lines when interpreting email, respond in a warm, engaging, human, influential and assertive way that inspires positive action.

Dealing with Dissatisfaction: Understand how to deal with conflict, re-frame negative customer situations, learn the four steps to objection handling and conflict resolution.

Retention and Growth: Penetrate key customer accounts, ensure they are happy and continue growing. Spot red flags and resolve issues before they occur. Grow accounts through referrals and exploring new opportunities.

Global Sales Training for 260 participants 

Uncover the impressive success story of International Schools Partnership and how they increased global admissions across their network of outstanding private schools. 


Could this be the start of a great partnership?

Schedule a friendly chat with our lead trainer, Jen Wagstaff, to discuss your goals, and see if our services could be a great fit for your team.

Jen will listen, share ideas and co-create with you an initial training plan that is perfectly tailored to your goals and individuals in your team. 


Word on the street...

"On point, engaging and inspiring"

Ross Singyard, Global Sales Director, Asics


"Boundless commitment, energy and enthusiasm"

Martin Davidian, Managing Director - Sales, FedEx

"Powerful results, in just two weeks"

Lynn Scott, Business Service Manager, NHS