ISP: 18% increase in admissions year on year
A Transformational Admissions Training Programme
Enquire Today£0m
Revenue
0
People Trained
0%
Increase in Admissions
0+
Global Schools
0
Net Promoter Score
The Client
International Schools Partnership (ISP) is a global network of 105+ independent schools spanning 25 countries, serving over 92,000 students worldwide. With a focus on personalised learning, international opportunities, and academic excellence, ISP equips students with the skills, confidence, and cultural fluency needed to succeed globally. Their admissions and marketing teams play a vital role in supporting sustainable growth, family engagement, and high student retention across diverse markets.
The ISP Global Senior Leadership Team met in London with the CreativeMind Team to discuss Admissions Issues and Goals. We conducted a Global Training Needs Analysis to discover core issues and best practices across all schools.
The Problem
Inconsistent Sales Approaches
Over 105 ISP schools were using different admissions processes. This led to inefficiencies in tracking, performance gaps, and a lack of shared best practices.
Sales Misunderstood or Overlooked
Many schools saw admissions as a management task, missing opportunities to build strong relationships at every stage of the family journey.
Missed Enrolment Opportunities
Opportunity to increase the ability to find and showcase value, assertively move parents through the process, and gain the enrolment.
The Solution
Mastering the Admissions Process Programme
Participants: 323 team members across 105+ schools
Live Webinars: 53 interactive sessions covering First Contact,
School Tour & Enrolment
Online Course: 21 videos in English & Spanish with toolkits, success stories & best-practice downloads
Resources: 3 Bespoke and Branded ISP Best Practice Playbooks around Mastering the First Contact, the School Tour and Enrolment, Wall charts, live webinars, downloads, action plans & Learning Hub integration
Celebration of Success: Final module with prizes, success stories & practical application of learning.
The Results
18% Increase in Admissions YOY
The group reported an admissions increase of 18% year on year
18.7% Confidence increase
Average confidence across all learning objectives increased by 18.7%
91% Application of Learning
91% of learners rated their ability to apply learning in their context as good or excellent, across all levels of seniority
9.1/10 Net Promoter Score
Participants rated the learning experience highly across all modules and regions.
New Global Standard
Our 6Cs sales process is now the global framework for all ISP admissions teams.
"Significantly improved my effectiveness in the admissions process and yielded tangible results.."
Take a look at our Mastering the Admissions Process resources!
Trusted Training Provider of International Schools Partnership.
105+ Schools. 20 Countries trained. One Unified Admissions Process.
BOOK A CALL TODAYISP: Success Story
"Excellent individual and team results..."
Hear how the Mastering The Admissions Process Programme helped ISP transform their team’s confidence, communication, and close rates across a global admissions team.
Download Full Case Study
Testimonials
“Jen has worked with the Marketing and Admissions teams creating powerful courses since 2020. She creates a great learning environment full of fresh ideas that will change how your team think, feel and act. She knows how to influence and empower people to perform at their best game and everything is tailored to your company’s product and culture.”
Alicja Zyman-Pistilli, Senior Marketing Consultant, ISP
"Excellent individual and team results across 230 admissions participants globally"
“Jen is an immensely capable and professional trainer. Her courses are grounded in strong frameworks and theories, and she brings a strong practical edge, informed by her own high-performing sales experience… we are seeing excellent individual and team results as a result of our engagement.”
Andy Nicol, Group COO, ISP
“Jen is an amazing trainer; she is approachable and empathetic and ensures she builds a relationship with her audience from the start. She is quick to adapt to what the group may ask. Even if they go in a different direction with their discussions she manages quickly to address the matter and make it relevant to the point she is trying to coach.”
Christina Psarra, Head of Admissions Europe Onboarding, ISP
“Jen is an absolute dream to work with and a fantastic role model of the ISP learner in action. Thank you for your collaboration and can-do attitude!“
Sarah Brown, Head of Learning, ISP
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