We HELP aspirational sales TEAMS develop the strategy, MINDSET and habits TO BECOME top performer in SALES.


Our five core courses:

The Foundations of Success: Strategy, Mindset and Habits

Course 1. The foundations of SALES success

In this course we help each individual create a tailored strategy to achieve their sales goal and ensure they embed the right mindset and habits to make it happen. In this course your team will develop the following:

A FOCUSED SALES STRATEGY: Break down sales goals, identify ideal prospects, expand networks, increase referrals & create a prospecting strategy to achieve sales goals.

A POWERFUL MINDSET: Build motivation & power of influence, boost mindset through the 6 mind-hacks of top performers, increase confidence & assertiveness.

GREAT SALES HABITS: Increase productivity & improve time management, learn the daily habits of high performance, prioritise money making tasks, increase prospecting activity and improve call-to-close ratios. 

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In this course we use your team's live pre-recorded calls to coach phone technique and increase success. They will develop the following:

A CONFIDENT OPENING: Develop confidence and connection, Improve preparation before calls, plan 'power hours', improve mindset for success, open in a 'non-salesy' way, improve voice and tone, spark interest & curiosity.

A GREAT CALL STRUCTURE: Improve qualification, develop questioning skills to identify current and future opportunities, enhance qualification, deal confidently with gatekeeper fob-offs and decision maker objections.

ASSERTIVE CLOSING HABITS: Grow assertiveness, move the prospect to the next step of the sales process, diarise a call back or meeting, increase number of quality meetings booked in the diary.

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Course 3. Value Selling

In this course we use live examples and role-play to embed the concept of value selling, increase conversion rates & maximise deal size. In this course your team will develop the following:

STRONG VALUE STATEMENTS: Develop belief and confidence in the unique value they offer customers, understand how to add value vs. drop price, communicate defining value statements, demonstrate the "big end result" & use powerful examples. 

CONSULTATIVE QUESTIONING: Improve questioning technique to identify customer needs, probe for bigger, long-term opportunities, use "challenger" methods to deliver insight and find opportunities, tailor approach to different behavioural styles & roles, co-create solutions with the customer.

POWERFUL PITCHING & CLOSING: Adapt the sales message to different behavioural styles & roles, create compelling offers perfectly tailored to the prospect, assertively and confidently close.

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Course 4. Presenting with Impact

In this course we film and coach each individual to transform their presentation/pitching skills and document their improvement on the day. In this course and your team will develop the following:

A TAILORED MESSAGE: Gain clarity on the desired outcome of the presentation, get to the heart of the customer’s need, tailor the message to the audience, make it interesting, relevant and engaging.

A POWERFUL STRUCTURE: Create clear and simple messages, ensure key messages are delivered and retained by the audience, increase momentum, inspire the audience to take action.

CONFIDENT DELIVERY TECHNIQUE: Get rid of nerves, increase presence and status through voice, tone and pausing, capture interest through storytelling and theatre, confidently deal with difficult questions.

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Course 5. Shortening the sales cycle 

In this course we work with live accounts to help your team shave weeks off their sales cycle and assertively close more business. In this training, your team will develop the following:

A STREAMLINED SALES CYCLE: Create certainty by mapping out the sales cycle, compare to the customer buying cycle, identify and remove blocks and handle common objections.

ADVANCED ACCOUNT PENETRATION: Increase reach in each account, map decision making units, develop advanced questioning to spark need for change, create urgency, improve positioning of value.

CLOSING & INFLUENCE TECHNIQUE: Master persuasion & influence techniques, delve into buyer psychology, gain commitment from the customer, create urgency & assertively close at every step of the sales cycle.

Included in courses:

  • High energy training day, led by Jen Wagstaff, at your offices.

  • Pre-training survey & training needs analysis call

  • Printing of materials

  • Top Performer Journals for each team member

  • 13 weeks of email support to help your team embed key habits

  • Training for up to 12 participants per course (7 for Presenting with Impact course). Please enquire as to pricing options if your team is larger than this.

  • Post-training success tracker survey



OPTION 1: All 5 training courses, delivered over a timeframe of your choice = £5999 (SAVE £1500)

OPTION 2: Selection of 3 training courses, delivered over a timeframe of your choice = £3999 (SAVE £500)

OPTION 3: Selection of 1 training course = £1499

Payment plans available on request

Please see below for testimonials & companies Jen has worked with.


Got a few questions? Want to make a booking?

We are now taking bookings for 2019. To enquire, please call +44 (0) 117 3180 664 or complete the form below:

Name *



Companies Jen has designed & delivered sales training for, many in association with Natural Training:

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