Mindset

Top Tip #9: Sell the solution to a problem

Top Tip #9: Sell the solution to a problem

Do you sometimes feel like your sales messages go unheard? In this blog we examine why your prospects are inherently lazy, why they ignore your sales messages and why all they really care about is sausages. Then we give you a simple framework to create a powerful sales message that connects quickly with the most important part of the prospect; their reptile brain.