How much would you pay for an hour with Poldark*, a cornfield and some baby oil?
Now, how much would you pay for an hour with Donald Trump, a cornfield and some baby oil?
Finally, how much would you pay for an hour with dysentery, a cornfield and some baby oil?
Although I may be publicly announcing my sordid nightly fantasies (without mentioning which one I regularly dream about), there is a point.
We will pay different prices for the same thing (an hour) based on what value we believe we will get from it.
Don't see the value and people won't pay for it.
See the value and people will pay through the roof.
Want to know how to position your offer as the Poldark of all offers?
Schedule a call with me and I'll tell you how.
Have a great week,
The Lubed-up Hairy Chest of Sales Training
*For gentlemen and lady-liking ladies, please swap Poldark for Scarlet Johanson or other stunning beauty.